Vision of FG Shoes in 2016/2017

Vision of FG Shoes is to become the preferred choice, and a clear leader, in customized velvet slippers
Business idea is to offer personalized shoes of great quality, at affordable prices
• Urban, street smart styles
• Trendy, high quality materials
Target customer is a 20-35 year old male or female, with an interest in fashion, 

Our value proposition to our customers is:
• Customized velvet slippers and dress shoes to best reflect our customers personality
• Great value for money; quality is a lead word for FG Shoes, yet at a good price point

• A wider selection of materials and colours than at 'traditional' competitors.